Apple is testing out a new way to display iPhones in shops based in in the UK and Canada-completely naked. On Saturday, Apple will reopen its fancy flagship store in London after a year-long renovation, showing off the brand new iPhone 7 without any security tethers, which presumably makes it extremely easy for any shopper to pocket one
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You'll probably be wondering why Apple would put itself at risk like this? Well, the company wants it to make it easier for you to test out its phones-No security tethers allows you to see how it feels in your pocket and try out the phone in funky cases. Although the new London store has no visible security, there are cameras watching your every move. Still, the company isn't too concerned with you stealing one of those precious baby iPhones because it will be unusable as soon as Apple realizes and puts the phone in "Lost Mode" remotely, which bricks it.
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