Did WhatsApp just Copy Snapchat?: Whatsapp Adds New Features To Its App - Clean Green

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Monday, 3 October 2016

Did WhatsApp just Copy Snapchat?: Whatsapp Adds New Features To Its App




WhatsApp has brought its new image doodling feature from the beta version of its chat app to the pubic Android release, with iOS support coming soon.

Whatsapp introduced new ways to customize and enhance the photos and videos you share with friends
and family around the world. With WhatsApp's new camera features, you can now write or draw on photos
and videos, as well as add emoji to express yourself.
When you capture a new photo or video or share one
that's already on your phone, you'll automatically see
the new editing tools. Whether you’re drawing a big red heart to show how much you miss someone or adding
your favorite emoji - sometimes a picture really is worth
a thousand words. Try adding text too, and change the color and font style.


The WhatsApp camera feature also now supports the front-
facing flash so you can take the perfect selfie. In low
light and at night, this will brighten up your screen and
improve the quality of your photo. We've also added a
convenient zooming feature for recording videos - just
slide your finger up and down to zoom in and out. And
to quickly switch between front and rear facing
cameras, double tap on the screen.
These new camera features will be rolling out on
Android phones starting today and on iPhone soon.  This seems like an extracted snapchat feature


While both Facebook Messenger and WhatsApp both have more than 1 billion monthly active users, far more than Snapchat, Spiegel's company still poses a kind of existential threat. That’s both because of Snapchat’s growth and the company’s philosophy of sharing rougher, on-the-spot images and videos not designed for posterity — in other words, content that won’t live on in Facebook’s collective memory. In turn, Facebook has been forced to introduce  features more popular with younger smartphone owners, even as they go against its more traditional aesthetics. Key among those additions have been doodling, text, and emoji editing tools, which are now a mainstay in pretty much every messaging app available.


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